Our Story

Before By John Designs, I spent my days (and plenty of late nights) as an Art Director in the Cape Town film industry, crafting visually stunning sets and interiors that looked effortlessly camera-ready. But when the pandemic hit, everything changed. The world went quiet, and so did my creative outlet.

One visit to my dad’s factory—a place usually buzzing with energy—made me realize the impact of the slowdown. My dad runs an events-based manufacturing business, and like so many others, his industry came to a standstill. But I saw an opportunity: What if we could give these machines and skilled artisans a new purpose? What if we could create something that wasn’t just beautiful but brought real joy into people’s homes?

And just like that, By John Designs was born.

By John? Who’s John?

Well… it’s me! Sort of.

‘By John’ is a tribute to my family—specifically to my dad and the generations before us who share the middle name John. I never had one myself, so in my early twenties, I claimed it. When it came to naming my brand, it only felt right. By John is about legacy, creativity, and the people who make it all possible

From Our Hands to Your Home

We started with one simple product: coasters. They were small, easy to produce, and close to what the factory was already making. From there, we experimented—cupboard knobs, wall hooks, statement pieces—adapting traditional techniques to fit a new creative vision. The journey wasn’t smooth sailing. There were failed prototypes, endless tests, and plenty of “What was I thinking?” moments. But every challenge led to something better.

Today, our homeware is bold, playful, and designed to make a statement.  I push colour, pattern, and form until I teeter on the edge of too much—then I pull it back just enough. The result? Homeware that makes people smile.

Whether it’s a dopamine-inducing Lobster Tablecloth or a quirky wall hook, each piece is made to add colour, personality, and joy to your space.

Locally Made, Thoughtfully Crafted

By John Designs isn’t just about making things—it’s about making things that matter. Every product is crafted right here in South Africa, using local materials and supporting skilled artisans. Being hands-on in the factory ensures that every item meets our standards of quality, sustainability, and, most importantly, fun.

This Brand Is Yours

The best part of By John? You.

Your excitement, your spaces, and your unique style bring our designs to life. Seeing our pieces in your homes, reading your messages, and hearing how something we created made you smile—this is why we do what we do.

So, welcome to By John Designs. A brand made for people who love bold, playful, personality-filled spaces. And trust us, we’re only just getting started.

xxx